BetterMaps

Platform Features

Engagement and operations in one connected venue platform.

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Overview

Features Built for the Entire Venue Experience

BetterMaps brings guest-focused engagement and venue-focused operations together in one connected platform. Together, these two interconnected layers help your organization improve the visitor journey, operate more efficiently, and turn every guest interaction into greater engagement, stronger loyalty, and increased profitability.

Layer 1

The Engagement Layer

The BetterMaps Engagement Layer brings navigation, planning, discovery, safety, and sharing together in one intuitive guest experience. Each feature is designed to remove friction, deepen engagement, and help visitors experience more of what makes your venue valuable--before, during, and after every visit.

Real-Time Wayfinding

Purpose-built navigation for your venue.

BetterMaps delivers real-time walking navigation created specifically for pedestrian-first destinations--from parks, zoos, and cemeteries to historic districts and open-air venues. Guests receive accurate turn-by-turn directions, walking distance, and estimated arrival time based on the actual paths, entrances, inclines, and restricted areas within your property.

Guest following a live walking route across a custom venue map.

Accessibility preferences can route guests around stairs automatically, creating a more inclusive and dependable experience. By combining a phone's built-in GPS with offline venue data, BetterMaps can continue providing navigation in low-signal and even no-signal areas without requiring a constant internet connection.

Social Sharing

Turn memorable visits into organic promotion.

BetterMaps transforms memorable guest experiences into opportunities for organic promotion. Through My Plan, visitors can mark locations as visited and easily share the attractions, exhibits, landmarks, dining experiences, and special moments they discovered with their social media followers.

Visitor sharing a saved venue location from My Plan.

Each shared location becomes an authentic recommendation from someone who experienced your venue firsthand. This trusted visibility can introduce new audiences to your organization, inspire future visits, and keep your brand present long after guests leave.

My Plan

Personalized itineraries that begin before arrival.

My Plan allows guests to begin shaping their experience before they arrive by creating a personalized itinerary of the attractions, activities, events, and locations that interest them most. Planning ahead builds anticipation, gives visitors greater control, and helps them make better use of their time once they enter your venue.

Guest building a personalized itinerary before arriving on site.

Those selections can also provide your team with valuable insight into what guests are planning to see and experience. This advance visibility can help you anticipate demand, personalize communications, and introduce relevant memberships, upgrades, dining options, premium experiences, and partner offers based on demonstrated guest interests.

Events Calendar

Make programming easy to discover and remember.

The integrated BetterMaps Events Calendar transforms upcoming programming into compelling reasons to visit--and return. Your team can showcase daily activities, educational talks, concerts, festivals, seasonal programming, and special events up to a year in advance, complete with descriptions, schedules, pricing, images, contact information, and direct links for tickets or reservations.

Events calendar with activity details, images, and ticket links.

Guests can save must-see events to My Plan or add them to their phone's calendar for convenient reminders. By making future experiences easy to discover, remember, and act upon, the Events Calendar can increase participation, support advance sales, and encourage guests to begin planning their next visit.

Emergency Services Button

Immediate access to the help guests may need.

Visitor safety is fundamental to a positive experience, and simply knowing that assistance is readily available can give guests greater confidence and peace of mind--even if they never need to use it. The customizable BetterMaps Emergency Services button provides immediate access to as many as three internal or external contacts, such as First Aid, Security, or Guest Services.

Emergency services button with quick access to venue contacts.

Visitors can quickly report a potential hazard, disturbance, aggressive animal, or other concern before it develops into a more serious risk. Giving guests a direct role in reporting issues helps your team respond sooner, supports a safer and more secure environment, and demonstrates a visible commitment to visitor well-being.

Location Pages

Every point of interest can become a useful destination page.

Every attraction, exhibit, restaurant, shop, and point of interest can have its own fully customizable Location Page. Each page can include detailed descriptions, operating hours, contact information, educational content, marketing messages, direct links to menus, tickets or reservations, and up to four images.

Custom location page with photos, hours, actions, and map context.

With one tap, guests can also save a location to My Plan. These pages give visitors the clarity and inspiration to decide what to see, where to dine, and how to spend their time while encouraging deeper exploration, stronger engagement, and more on-site activity.

Intuitive UI/UX

Designed for every generation.

BetterMaps features an entirely redesigned interface built around one principle: every guest should be able to use it with confidence. From young children to older adults, visitors can quickly find directions, explore locations, build an itinerary, discover events, and access essential services through a clear and intuitive experience.

Clear mobile interface for wayfinding, planning, events, and services.

Guests should not need lengthy instructions to understand a venue app. BetterMaps places important features where users naturally expect to find them, making the experience feel familiar from the first tap and welcoming guests across generations and technical abilities.

Layer 2

The Operations Layer

The BetterMaps Operations Layer gives venue teams the control, flexibility, and insight to manage the guest experience in real time. From content and communications to sponsorships and organic promotion, these capabilities help organizations operate more efficiently, respond faster, and create new opportunities for engagement and revenue.

Admin Dashboard

Real-time control without technical overhead.

The secure, web-based BetterMaps Admin Dashboard gives authorized staff direct control over the app without requiring technical expertise. From one easy-to-learn dashboard, your team can manage locations, content, events, notifications, and other elements of the guest experience while reviewing valuable visitor analytics.

Admin dashboard managing locations, content, events, and analytics.

Updates can go live within seconds--without waiting for developers or app store approvals. Live controls also allow staff to immediately mark a location or attraction as open or closed and issue a customized message explaining maintenance, weather impacts, temporary closures, or other disruptions.

Real-Time Push Notifications

Communicate when information is most useful.

BetterMaps allows your team to communicate with guests at the moments when information is most useful. Geo-based notifications can be triggered near entrances, attractions, restaurants, shops, and other key locations--or as guests leave the venue--while time-based notifications can be scheduled for events, offers, operational updates, and closing reminders.

Admin notification controls for location-based and time-based messages.

These communications can redirect guests toward less-crowded entrances, increase attendance at scheduled experiences, promote dining and merchandise offers, and improve traffic flow throughout the day. Your team gains a direct channel for influencing guest behavior in real time while delivering information that feels relevant, timely, and helpful.

Business Listings & Sponsorships

Flexible revenue models built into the map experience.

BetterMaps can extend your digital map beyond the venue by featuring relevant restaurants, shops, services, sponsors, and community partners. Sponsored locations, business listings, and targeted notifications provide valuable exposure for participating organizations while helping guests discover useful amenities without leaving the app.

Sponsored listings and partner locations highlighted on the venue map.

This creates new revenue opportunities through advertising, strategic partnerships, and sponsorship packages that complement the visitor experience. QuickStart also offers advertising and potential revenue-sharing options tailored to different budgets, venue sizes, and strategic objectives.

Bulk Uploads

Publish events and locations at scale.

BetterMaps makes it easy to add or update hundreds of events and locations using a standardized CSV template, with accompanying images submitted through a single ZIP file. The Admin Dashboard automatically processes the content and can publish complete listings within minutes, eliminating the need to enter each item individually.

Bulk upload workflow for CSV event and location data with image files.

For large venues, seasonal programming, and frequently changing directories, bulk uploads can significantly reduce administrative workload and improve content accuracy. Your team can maintain current information at scale while devoting more time to operations, programming, and the guest experience.

Custom Map Overlays

A digital map that reflects your property and brand.

BetterMaps gives your organization control over how its property and brand are represented digitally. Our in-house design team can transform basic paths and sidewalks into a detailed, visually engaging map that reflects the venue's actual layout, character, and identity. Organizations with existing map artwork can also provide their own custom overlay.

Custom illustrated map overlay matched to the venue layout and brand.

This tailored approach creates a more recognizable map for guests while giving your team a digital environment that supports branding, navigation, sponsorships, and future venue changes. The result is a functional operating asset that feels like a natural extension of the destination--not a generic map placed over it.

Social Sharing

From on-site experience to organic reach.

Social Sharing appears in both the Engagement and Operations Layers because its potential extends across the entire BetterMaps platform. For guests, sharing is a natural way to celebrate the places and experiences they enjoyed. For venue teams, it is an opportunity to transform that on-site enthusiasm into authentic brand exposure at the moment it is most immediate and compelling.

Guest social post amplifying an attraction, event, or sponsored location.

Through My Plan, visitors can mark locations as visited and share those experiences with their social media followers. Each post can amplify specific attractions, exhibits, events, dining experiences, and sponsored locations through a trusted personal recommendation--turning guests into brand advocates and every visit into an opportunity for organic marketing reach.

See It in Action

One platform for guest engagement and venue operations.

BetterMaps connects the moments guests care about with the controls your team needs, creating a venue experience that is easier to enjoy, manage, and grow.

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