Help Guests Plan Their Perfect Day
Let visitors use My Plan to choose animals, exhibits, shows, feedings, dining, and other experiences they want to see—before they arrive or while they're exploring.
Zoos & Aquariums
Turn Every Visit Into an Adventure.
A Better Way to Explore, Discover & Connect
Zoos and aquariums are built around discovery, education, conservation, and unforgettable encounters, but large grounds, complex layouts, scheduled experiences, and changing animal availability can make it difficult for guests to experience everything your organization has to offer.
Zoo & Aquarium Experience
Guide guests through every stage of the visit.
Your fully branded BetterMaps mobile app helps visitors plan their day, discover animals and exhibits, find feeding times and special events, locate dining and amenities, and navigate confidently throughout your property—while giving your team full control of a suite of tools to improve communication, increase guest engagement, promote experiences, support operations, and create new opportunities for revenue without distracting from the animals and experiences guests came to enjoy.
Built for the Guest Journey
Operational Insight
BetterMaps helps zoos and aquariums create more connected visits while improving discovery, guest flow, communication, engagement, and revenue opportunities throughout the property.
Features
Purpose-built tools for modern zoo and aquarium operations
Give guests timely guidance while giving teams more control over content, communications, and discovery across the property.
Make Every Exhibit Easier to Find
Guide guests directly to animals, habitats, exhibits, restaurants, restrooms, shops, entrances, accessibility resources, and other destinations with pedestrian navigation designed specifically for your property.
Put What's Happening Front and Center
Use the Event Calendar to showcase feedings, keeper talks, demonstrations, educational programs, encounters, seasonal activities, and special events so guests can build more into their visit.
Inspire More Discovery
Help visitors find experiences they might otherwise walk past, from lesser-known exhibits and educational displays to nearby dining, shopping, activities, and special encounters.
Communicate in Real Time
Keep guests informed about temporary exhibit closures, schedule changes, weather impacts, special activities, operational updates, and other time-sensitive information through geo-based and time-based notifications.
Support Dining, Retail & Premium Experiences
Make restaurants, shops, animal encounters, tours, upgrades, and other revenue-generating experiences easier to discover and incorporate into a guest's day.
Next Step
Make Every Visit Count.
Guests may come to see a favorite animal, experience a new exhibit, or spend the day with their family—but the best visits happen when they discover even more than they expected. Help them find more, experience more, and make more of every visit.
Results
BetterMaps Helps Zoos & Aquariums Deliver:
- More confident navigation and smoother guest movement
- Greater awareness of animals, exhibits, events, and educational experiences
- Increased participation in scheduled programs and special experiences
- Greater visibility for dining, retail, memberships, and premium offerings
- Better real-time communication with guests
- More opportunities to increase per-capita spending
- Stronger engagement with conservation and educational initiatives
- A more personalized and memorable guest experience
Frequently Asked Questions
Have more questions, or want to discuss your specific needs? Set up an appointment with one of our professional staff members.