Encourage Store & Restaurant Discovery
Help shoppers naturally discover retailers, restaurants, cafés, entertainment, and experiences throughout the property.
Outdoor Malls & Retail Districts
Help Guests Discover More, Shop Better and Purchase Smarter.
Seamless Digital Guidance for Outdoor Retail Destinations
Outdoor retail destinations are designed around browsing, discovery, dining, and social experiences, but large footprints, multiple entrances, dispersed tenants, and changing events can make it difficult for visitors to fully experience everything the property has to offer.
Retail Experience
Guide shoppers through every stage of the visit.
Your fully customized, branded BetterMaps mobile app naturally guides shoppers through retailers, restaurants, entertainment venues, events, and amenities while giving your team complete control over content, communication, promotions, and the visitor experience. From increasing tenant visibility and encouraging cross-shopping to promoting dining, entertainment, and special events through personalized planning and real-time updates, BetterMaps helps create longer, more engaging visits and greater spending opportunities—all without getting in the way of the shopping experience your guests came to enjoy.
Built for the Guest Journey
Operational Insight
BetterMaps helps operators improve tenant visibility, encourage exploration beyond anchor stores, support live communication, and create more opportunities for dining, retail, entertainment, and promotional engagement throughout the property.
Features
Purpose-built tools for outdoor malls and retail districts
Give shoppers timely guidance while giving teams more control over content, communications, and tenant visibility across the property.
Promote Events, Offers & Seasonal Campaigns
Keep visitors informed about promotions, seasonal events, live entertainment, pop-ups, and featured experiences throughout the day.
Support Personalized Shopping Experiences
Allow visitors to build custom plans around stores, dining, entertainment, and promotions they want to explore.
Improve Guest Communication
Update visitors about events, parking, route changes, operational notices, weather advisories, and property information in real time.
Increase Tenant Visibility & Engagement
Support featured listings, promotions, reminders, and contextual engagement tied to shopper interests and movement.
Next Step
Support Discovery Without Distraction.
Create more engaging and intuitive shopping experiences while helping tenants, retailers, and visitors get more from every visit.
Results
What to expect when working with BetterMaps:
- Increased dwell time and cross-shopping
- Higher engagement with dining and retail offers
- Improved visibility for non-anchor tenants
- Better foot traffic distribution across the property
- Stronger sponsorship and partnership opportunities
- Increased participation in events, promotions, and seasonal campaigns
Frequently Asked Questions
Have more questions, or want to discuss your specific needs? Set up an appointment with one of our professional staff members.